Who can see this?
Instructors and Administrators
The Analytics tab described below appears for video, audio, and interactive media.
The data on the Analytics tab is updated approximately once an hour.
When you first open the media details page the Info tab is shown by default, containing basic details and sharing information about the media; individuals it is shared to, the classes/sections where it is published, and any URL links that may have been created for it.
For videos, audio, and interactive media, next to the Info tab is an Analytics tab, that provides Viewing information and statistics for the media. This data is not currently available for presentations or polls.
The Analytics tab is visible to any administrator or instructor who can open the media details page for an item. It is not visible to students or teaching assistants.
The Overview data can also be displayed as a Heatmap overlay on the video player itself. Click the Heatmap button, located on the right side of the playback control bar shown below, to show or hide the overlay on the video playback panel.
The Heatmap allows you to see what portions of the video are being viewed most often. It is a graph of the relative number of views that occurred for every 30-second segment of the video. It uses the same data shown in the overview, but lays it out on top of the video timeline, so that the viewing data corresponds with that location in the video.
The top most section of the Analytics tab is the Overview. As its name implies, it provides an overview of the total views that have occurred for this media over the past 12 months.
Views are broken down by Anonymous Views and Authenticated Views.
Anonymous Views typically come from public links to the media or through pubic access links to the course/section in which it is published. In either case, we can tell that someone viewed the media, but we can't identify the user. For this reason, the Unique Viewers field will always be blank for anonymous views.
Authenticated Views are those views performed by users whom we could identify. Typically those are views in a course classroom but can also be through embedded videos in an LMS/VLE content window. These views can also come from public media links that require the user to log before viewing. They MAY ALSO also be views of a publicly posted link but the user who viewed them had an active session in Echo360, so we could identify the viewer.
For each type of view, the table provides the following overview data of those views:
- Unique Viewers - The number of different users who have viewed this media. For Anonymous Views this figure will always be blank.
- Total Views - The total number of views executed by the category of viewers.
- View Time - The total amount of time the media has been played by this category of viewers.
- Average View Time - The average amount of time the media was played during each VIEW by this category of viewers.
- Downloads - The number of times this media has been downloaded by the category of viewers.
- Average Play-Through - The percentage of the media's duration that the average view time comprised. Meaning if the average view time is 3:00 of a 30 minute video, the play-through percentage shown would be 10%.
The lower sections of the Analytics tab, described below, provide more detailed information on when views occurred and where the views came from.
Total Views by Time Range
The middle section of the Analytics tab provides a simple bar chart that shows WHEN the views occurred. The initial sekection is for views over the past 30 days, as shown in the below figure.
The bars in the chart are broken down by Anonymous Views and Authenticated Views. In the top right corner of the chart is a Total Views count for the time range selected.
Use the Time Range drop-down list, identified in the below figure, to select a different range for the view information,. Your selections include the Last 7 days, Last 30 days (default), Last 90 days, and Last 12 months.
The X-axis changes to correspond with the selection, as does the Total Views count if applicable.
NOTE that the Time Range selection also applies to the view location data described below. The bar chart and the view by location tables (and the Download Data file) are all populated with the same data. If you select a time range where there are no views, the bar chart is empty and there are no location tables below it. In addition, if there is no data, the Download Data button is available but no file will be downloaded.
Total Views by View Location
The bottom section of the Analytics tab provides a breakdown of all of the views that occurred in the time range shown (above the bar chart), based on the location of the media and where it was viewed from. You can also download this data to a CSV file for viewing and use outside of Echo360.
Echo360 Course Media: If the media is published to a class in a course, that course is listed along with the views that occurred through the class.
LMS/VLE Course Embeds: If the media is embedded in a content window of an LMS/VLE course (such as Canvas or Blackboard or Moodle), that Course name is listed, along with the views that occurred through that LMS/VLE course posting.
Non-Course Related: If views of the media have come in from anywhere OUTSIDE of either of these locations, those views are listed under Not Course Related. This can include views from the media details page, views from any Groups where this media was added, and any public link/public embed views of the media.
The below figure provides an example of a piece of media that has views from all three of these locations.
As stated above, the data in these tables is subject to the Time Range drop-down selection located above the bar chart. Essentially ALL of the data in these lower sections of the page are for the time-range selected. The bar chart shows WHEN the views occurred, and the tables show WHERE the item was viewed.
The top table in the above figure, Webteam Testing 2020 is the Echo360 Course in which this media resides. The views listed here were from users who entered the classroom where this item is published and viewed the media. In the above figure, notice there are Anonymous Views shown. This means this course has a Public Access Link through which anonymous users can view the course media.
The middle table in the above figure, Why Does it Work 002 - SH2020 is the Canvas (LMS/VLE) course where this media is embedded. Because this was embedded using an updated Echo Embed button, the LMS course can be identified and provided here. In addition, it is unlikely that there will ever be any Anonymous Views views listed here, as the updated embed button also authorizes all viewers of this media.
Older embedded videos in an LMS/VLE, performed before authentication was added to the embed button, are likely to NOT provide the necessary LMS course information to categorize them here. Those views will instead be listed in the Not Course Related section of the view details.
The bottom table in the above figure, Not Course Related, will appear for any media that has any views that occur outside of either an Echo360 course or a known LMS/VLE course. This can be views from a Group if the media is shared to one; it can be views of the media by any user through the Media Details page; it can be views of the media through public links. As indicated in the above note, it might be views of LMS/VLE embeds of this media performed with an older version of the Echo embed button. Any views that cannot be otherwise associated are listed in this section.
Live View Counts - Echo360 has only been able to accurately log Live View Counts and View Time since the Feb 25-26, 2020 product deployments. In addition, it does not receive Live View Count and View Time data from live streams produced through the legacy SafeCapture HD (SCHD) appliances.
This means that the Analytics tab for live captures generated from SCHDs or before Feb 25-26, 2020 will not have Live View Counts, nor will the View Time data shown include time spent viewing the live stream. Later views of the processed video (vod) provide all of this data.